January 2020 The Goal of Pricing, How to Raise Prices, Price Waterfalls, Bloomberg's Political Splash, and more!

In Pricing, What Is the Goal?

January 2020 Pricing

In pricing, what is the goal?  Is it to increase profits, revenue, or some other newfound metric?  It seems profit optimization is the obvious answer. After all, they teach that in freshman economics.  Yet, experience repeatedly demonstrates that improving profits is not necessarily the goal.  Why is that? Let’s look at corporate financial valuations and […]

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How to Raise Prices

January 2020 Pricing

I recently fielded a question from a former client who was looking for advice on how to raise the price of a certain product. Preparing to launch a revolutionary new SaaS offering later this year, which we helped price, the tech company is also keeping an eye on its existing offerings and wants to make […]

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Gain Insight Using the Price Waterfall

January 2020 Pricing

When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land and identify opportunities for profit improvement. One of the most indispensable of these tools is the price waterfall. A waterfall chart is a visualization that shows the cumulative effect of a series of […]

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Can Bloomberg’s Strategy to Win Democrat’s Nomination Succeed?

January 2020 Marketing

The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge financial clout to try to wrest the Democratic Party nomination for President of the United States and go toe-to-toe with billionaire President Donald Trump. His rationale for entering the race is his belief […]

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