PPS 28th Annual Fall Pricing Workshops & Conference
Featuring a workshop by Tim J. Smith, PhD, entitled “Pricing and Corporate Strategy”.
In Pricing and Corporate Strategy, Tim J. Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. We will discuss the culture, structure, and process for getting pricing done right. Pricing and Corporate Strategy will clarify the areas where technology can accelerate progress and where managerial judgement calls are fundamentally required.
This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide executives with a well-rounded view of pricing in business markets. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
- October 24-27, 2017
- Hilton San Diego Bayfront Hotel