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Top 10 Reader Favorite Articles

1. What Does A Marketing Department Do, Rob Engelman, March 2007
2. 40 Years of Profitable Service: A Case Study on Southwest Airlines and Target Pricing, Tim J Smith, April 2011
3. 11 Lessons from Chick-fil-A on Entrepreneurship and Marketing Strategy, David Dalka, May 2010
4. Abercrombie & Fitch: To Price Promote or Not To Price Promote?, Tim J Smith, PhD, July 2011
5. Between Solution and Transactional Selling, Tim J Smith, August 2004
6. Price Bundling to Profit, Tim J Smith, January 2008
7. P&G Shifts Pricing Strategy to Meet Post-Recession Market, Tim J Smith, September 2010
8. Prices and Product Lifecycle – Must All Prices Fall? An examination of Amazon Kindle, Sony Reader, Barnes & Noble Nook, and Apple iPad, Tim J Smith, July 2010
9. Toyota — Crisis Management at its Worst, James T. Berger, June 2010
10. Legality of Price Discrimination, Tim J Smith, June 2004

Smith’s Top 10 Favorites

1. Pricing Strategy Defined in Three Questions
2. Occupy Movement and the Existential Purpose of a Firm
3. O’Coineen: A Case Study in Entrepreneurship
4. Can You Have the Highest Price and the Largest Market Share?
5. Pricing for Volume Is Just Hard to Justify
6. The Making of a Billion Dollar Business: Low-Power Schottky
7. Sales Versus Marketing: Vive la difference
8. 40 Years of Profitable Service: A Case Study on Southwest Airlines and Target Pricing
9. Concerns of a Sales Manager
10. FUD – Use with Care.

Berger’s Top 10 Favorites

1. Killing the Golden Goose
2. Creating Monopolies form Consumer Value Propositions
3. The Decline and Fall of the AT&T Empire
4. A New Way to Segment B-T-B Markets – Put your Product to Work
5. Nurturing Relationships More Important than ever
6. Lessons from a Legend: A Tribute to Ted Levitt.
7. LG’s Brilliant Marketing Strategy
8. The GROUPON Phenomenon – Is it Sustainable
9. Borders & Blockbuster Throwing Money Down a Rathole
10. Twitter – Show Me the Money

Dr. Wiglaf's Top 6

“A lot of people think, if you do nothing, you will stay at zero. But the reality is, if you do nothing, you’ll be at a negative.” Ron Shaich, Founder and Chairman, Panera Bakery, 8 March 2011 in WSJ

6. “Insanity:  doing the same thing over and over and expecting different results.”  Unknown
5. “The history of the productive apparatus … is a history of revolutions.  … [It] incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.”  Joseph A Schumpeter on The Process of Creative Destruction (1942).
4. “There’ll be time enough for counting, when the dealings done.”  Kenny Rogers
3. “The great material continuum … is the force that binds the universe together”, Nog, Deep Space 9.
2. Either get in the game, sit on the bench, or spectate.
1. Progress is risky, but the alternative more so.

The Professional Pricing Society
in coordination with
Tim Smith, PhD, Managing Principal of Wiglaf Pricing and Adjunct Professor of Economics and Marketing at DePaul University presentsCertified Pricing Professional Courses

Corporate Strategy and Pricing

Entrepreneurship

Progress