September 2010
WJ 9.5 P&G Strategy Shift, Product Obsolescence, and Pricing Org Design
Creating a pricing function to adopt value based pricing and stop margin leakage
Special Guest Author Patrick J. Taylor
Imagine, your executive just read an article that said she can expect at least a 1% improvement in her bottom line profit if she introduces a pricing initiative. Now, she wants to know what steps you will follow to create a new pricing function with the goals of implementing value based pricing and stopping margin leakage. What resources do you need to be successful and where do you focus first?
[Full Story]
The Revolution in Knowledge Delivery Systems
James T. Berger, Managing Editor
Are you ready for the new paradigms? Do you have a Kindle or iPad for reading books? Do you read your daily newspaper on-line? What kind of home entertainment system do you have connected to your High Definition TV that will allow you to see movies, previously available only at the video store or from a vending machine? What must a successful company do to survive and thrive in this environment?.
[Full Story]
P&G Shifts Pricing Strategy to Meet Post-Recession Market
Tim Smith, PhD, Chief Editor
The Wall Street Journal has reported that Proctor & Gamble Co.’s new CEO, Robert McDonald, is “slashing prices” and warns of an impending price war in the branded consumer packaged good (CPG) industry. Yet, Mr. McDonald states, “In my mind there’s not a price war going on.” Is the Wall Street Journal guilty of hyperbole or is Mr. McDonald blithe to the profit destruction of price cuts?
[Full Story]
4,000 Executives Read the Wiglaf Journal Every Month
From the archives
Post Recession Strategy Shifts
Profiting with the Post Recession CustomerHip, Hip, Hooray, the Recession Is Over ... Long Live the (Weak) RecoveryWhen Will Demand Return?
Strategic Preparation for 2010 Trying to Put the Toothpaste Back Into the TubeE-Paradigm
How the Internet Can Jeopardize Competitive Advantage Deep Innovation: The Well-Oiled and the Cantankerous Org Design
Concerns of a Sales ManagerWhat Does A Marketing Department Do
Dr. Wiglaf's Top 6
Where is the creative destruction when you need it?
- Acknowledge the faults.
- Identify the goal.
- Define the path.
- Create buy-in.
- Execute.
- Job growth in America is driven by entrepreneurs, not large corporations. Stop waiting for you old job back. Go create your job instead.
The Professional Pricing Society
in coordination with
Tim Smith, PhD, Managing Principal of Wiglaf Pricing and Adjunct Professor of Economics and Marketing at DePaul University
presents Certified Pricing Professional Courses
NEW: Quantitative Methods in Discount Management
Learn the techniques to discount management.
Register here.
Decisions in Add-on and Versioning Price Structures
Learn the tradeoffs between add-on and versioning price structures to improve your profits.
Register here.
Bundling's Impact on Pricing
Learn how price bundling can improve profits, and when it won’t.
Register here.
Coming January 2011
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 1st Edition
Tim J Smith - DePaul University
ISBN-10: 0538480882 ISBN-13: 9780538480888
432 Pages, Hardback ©2012
Preorder at
Amazon, and
Barnes & Noble, and other fine purveyors of college texts.
Industry Tidbits
Wiglafjournal’s David Dalka, a global business leadership consultant, recently interviewed Chicago’s Aaron Goldman about his new book “Everything I Learned about Marketing I Learned from Google” (McGraw Hill 2010), the interview contains an Old Spice style video that discusses both Aaron’s new book and David’s article about the Generation X CMO.
Share your Industry Tidbit or List your next Event in the Wiglaf Journal
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