How should salespeople sell? Yes, they need to be well groomed (presentable), have a good people skills and a tough skin, and have an orientation towards action and winning. But assuming they have these basic skills, what specifically should they do?
[Full Story]What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common? They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management. The rules for marketing are pretty simple. So what is “marketing?”
[Full Story]A few months ago, the future of Netflx looked quite bleak after a serious of pricing mistakes and the creation and destruction of a separate company for streaming videos without the mail component. Is there hope yet?
[Full Story]
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