Many budding entrepreneurs are filled with “ideas.” Of course, ideas are the germ of innovation, but an idea without a plan to make money is useless. I have often told my students, the difference between an idea and a profit-making business is the difference between an amoeba and a human being.
Read more...Since childhood, we have heard about economics. Now that we are adults with jobs, it seems like using an economics for pricing would be wise. But, as grown-ups, we also know that things are never as simple as they appeared when we were kids.
Read more...Learn the behavioral, psychological, and cognitive influences to customer price acceptance decisions. Register here.
Learn the techniques to discount management. Register here.
Learn the tradeoffs between add-on and versioning price structures to improve your profits. Register here.
Learn how price bundling can improve profits, and when it won’t. Register here.
