Want To Know Who Sarah Marshall Is?
James T. Berger, Managing Editor

Who is Sarah Marshall and what’s this all about?

[Full Story]

Sales Versus Marketing:  Vive la difference
Tim Smith, PhD, Chief Editor

“More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this recommendation” finds Workman, Homburg, and Gruner.  Why?  Or, more importantly, is this a good thing?

[Full Story]

B-2-B Trademarks and Brands - A Slippery Slope
James T. Berger, Managing Editor

While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you are a small player or entrepreneur don’t fall too deeply in love with your brand.

[Full Story]

15,000 Executives Read the Wiglaf Journal Every Month

From the Archives

Legal Actions
What’s in a Name?

Intellectual Property: Overlapping Types

Patents and Licensing

Organization Structure
Are You in a Hawk, Seagull, or Mouse Market?

Leading Today’s Sales Organization

Integrated Marketing Environment Putting New Pressure on Sales Management

What Does A Marketing Department Do

The Wiglaf Journal Is Pleased to Celebrate 5 Years of Being Your Choice for Leading Ideas in Sales, Marketing, and Entrepreneurship

Dr. Wiglaf’s Top 6

Thunder and Calamity, Striking Discharges, April Showers
April 2008

6. Manage your Reaction to Brand Infringements. It’s about money not     emotions.
5. Teasers build that Word of Mouth. Who is John Galt?
4. Defend your Points of View in the face of differences in an equally     matched discussion.
3. Are you maximizing your Relationship or your Product? Who is your     balance?
2. Short term win are needed if the company is to last for the Long Term,     but who wants to rush to nowhere to go? Balance your Short and Long     term objectives.
1. “Faced with price pressure from customers, sales may be tempted to    myopic price cuts if marketing did not act as the devil’s advocate.”    Schweiger, Sandberg and Ragan.

Why is Hawks, Seagulls, & Mice being discussed by the Chicago Chamber of Commerce, the Chicago GSB, the American Chamber of Commerce in the Czech Republic, and leaders forums? Learn more...
Hawks, Seagulls, and Mice
Paradigms for Systematically Growing Revenue in Business Markets

Industry Tidbits

Wiglaf Journal's own David Dalka was interviewed on Webmaster Radio's SEO 101 program recently. David talked about search marketing and interaction with upper management and how there is large amount of organizational redesign that needs to take place to bring search into the start of processes to the top of mind of c-level executives and board of directors. The segment starts at the 15:30 mark of the podcast. http://podcast.neo1seo.com/2008/04/03/search-and-management-interaction/

David Dalka
www.daviddalka.com/createvalue/
Primary: (773) 871-8188
Skype: D7738718188

Professional Pricing Society
19th Annual Spring Pricing Conference

The Venetian Resort Hotel Casino
Las Vegas, Nevada
April 9-11, 2008

Register at www.pricingsociety.com

The Spring Pricing Conference will open doors for you! When you’re not in sessions learning the latest best practices, you’ll be networking with industry leaders who can help you achieve your career goals. Don’t miss this opportunity to learn and network with the experts who are driving the practice of pricing.

The Professional Pricing Society is the only member organization dedicated to the advancement of pricing and pricing professionals. We’re here to help you develop your pricing knowledge and make professional connections with the leaders in the pricing community.

Share your Industry Tidbit or List your next Event in the Wiglaf Journal
Contact our editor at 312 235 2230 or at editor@wiglafjournal.com.   

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