May 2017 Product Management v. Sales, Vying For Market Share, Making Money Sans Commercials and May Strategic Movements

Top 6

“It’s not that Penney has been sitting idly by. On the contrary, CEO Marvin Ellison has been moving quickly to try to keep Penney on track with moves such as bringing back appliances last year after 33 years, expanding the number of Sephora beauty shops within a Penney store, and introducing new plus-size apparel lines,” Fortune

  1. Can Penney’s come up with a viable tweak in the age of e-commerce?
  2. Even their competitors declining aren’t making room for the iconic department store to thrive.
  3. How does market share play into all this?
  4. This seems to be an issue well beyond carrying certain names—whether it’s Nike or a house brand.
  5. What do investors want to see to trust this company again?
  6. Should they just concede to the Internet, and migrate completely to an online store?
From the Archives

Product Management v. Sales: Profit Based Incentives for Both

» April 2017

Product Management v. Sales: Don’t Confuse Your Market

» February 2017

Price Isn’t Cost

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» March 2017

Pricing in the Life Sciences

» April 2017

Complacency and Panic

Marketing High-Quality Commercial-Free Cable TV – And How It Makes Money?

» December 2016

Nicholas Woodman: Learning in Business is the Ultimate Action Sport

» November 2016

Will PlayStation VR Succeed?

Strategic Movements May 2017

» February 2017

Is Pricing a CEO Level Issue?

» October 2016

Advertising’s Funny Balancing Act