Sales, Marketing, & Entrepreneurship

March 2015 Managing Value, Decoupling for Value, and Retail and Distribution

“Congratulations to Hifikepuny Pohamba, Namibia President (2005-2015) for winning the 2014 Mo Ibrahim Prize for Achievement in African Leadership. Only the fourth person in history to earn this extremely high honor established in 2007 by African, Muslim, and businessman Mo Ibrahim. You have done the human race well President Pohamba.“

How to Earn Leadership

  1. Take Risks
  2. Don’t hurt others in the process of taking those risks
  3. Find balance
  4. Apply humility to that balance and risk taking
  5. Listen to those you’re taking risks for
  6. Take more in order to give more
From the Archives

Managing Value: Where the Problem Lies

» February 2015

Managing Value: Where the Problem Lies

The Radicalness of Value Based Pricing

» November 2014

The Radicalness of Value Based Pricing

You cannot sell value to everyone

» January 2014

Customer Segmentation by Purchasing Process and Strategy Part One

NEW: Influencing Price Acceptance

Learn the behavioral, psychological, and cognitive influences to customer price acceptance decisions. Register here.

Quantitative Methods in Discount Management

Learn the techniques to discount management. Register here.

Decisions in Add-on and Versioning Price Structures

Learn the tradeoffs between add-on and versioning price structures to improve your profits. Register here.

Bundling's Impact on Pricing

Learn how price bundling can improve profits, and when it won’t. Register here.