July 2015 The Pricing Journey, Deception, Keeping Customers, Outselling the Competition

Keeping Customers Isn’t So Easy

July 2015 Communication, Selling

There are other fields – like airlines and hotels – where providers have invested heavily in customer loyalty programs. Here these programs are effective as long as the provider can fly to the right destination of the hotel company has a property there. When that is not the case, the customer seeks other choices and may be attracted into competitors’ customer loyalty programs.

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“You have to be the architect of the circumstances – that opportunity is something you manufacture, not something you wait for.”  Biz Stone, Twitter Creator and Jelly CEO.

  1. As the adage goes, “Carpe Diem.”
  2. There’s no time like the present.
  3. What can be done tomorrow should be done today.
  4. The future is yours to create.
  5. Don’t give up on something because it will take time, the time will pass anyway.
  6. Go, do it now.
From the Archives

Pricing Isn’t an Event, it’s a Journey

» June 2015

Cost-Plus or Value-Based (Services)

» April 2015

Value vs. Power

Deceptive Price Increases: Nothing to Sneeze At

» March 2015

Managing Value: Getting Smarter

» July 2014

The Next-Best Alternative

Keeping Customers Isn’t So Easy

» January 2014

Customer Segmentation by Purchasing Process and Strategy Part One

» July 2013

Business Markets, Response Modes, and Price Performance

Turn Services into Packages to Outsell the Competition

» July 2014

Marketing to Type-As: Thank You, Starbucks

» August 2013

“Smart Homes” - An Analysis of Emerging Business Models and Pricing Strategies

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