Sales, Marketing, & Entrepreneurship

January 2015 GE Subsea Systems, Simonson’s Research, Pricing, and Decoy Effects

Getting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas

January 2015 Pricing

GE has long been known as a process firm, but what processes do they use when it comes to pricing? What do pricing initiatives look like at GE Oil & Gas Subsea Systems? Who contributes to those pricing decisions? How does the pricing function fit within the larger organization? What pricing decisions does the pricing function directly engage? What techniques and tools have been found useful for pricing at GE Oil & Gas Subsea Systems? And are there any external resources that they have found particularly useful?


In the long run, markets equilibrate and entropy wins. But I don’t live in the long run. I live in the here and now.

  1. Politician: Unemployment is down.
  2. Protester: Down with unemployment!
  3. Songwriter: Are you down with unemployment?
  4. Friend: Unemployment. Downer.
  5. Bureaucrat: Unemployment? Down that line.
  6. Self: Unemployment won’t keep me down.
From the Archives

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Quantitative Methods in Discount Management

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Decisions in Add-on and Versioning Price Structures

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Bundling's Impact on Pricing

Learn how price bundling can improve profits, and when it won’t. Register here.