Dr. Wiglaf's Top 6 List
A lighter look at the best ideas.... for 2012
“Insanity: doing the same thing over and over and expecting different results.” Unknown “The history of the productive apparatus … is a history of revolutions. … [It] incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Joseph A Schumpeter on The Process of Creative Destruction (1942). “There’ll [...]
Read more...
Honesty: Do the things you claim reflect what you believe to be true? “Trust is the lubrication that makes it possible for organizations to work.” Warren G. Bennis Competence: Are you in a position to make these claims? Are you able to carry out your promises? “You can fool some of the people some of [...]
Read more...
The responsibility for ensuring your customers care about your differential value is yours. The big picture in marketing today is that we have highly sophisticated customers who have vast quantities of information at their fingertips. You don’t fool smart customers by spinning falsehoods. We are all servants here. If you want to lead, serve. Customers [...]
Read more...
If you want to win, you have to be in the game. Who is your target market? What do they need? What is your distinctive competency in delivering to those needs? How will you communicate this to your target market? Being hardworking or smart isn’t good enough. I have to be able to give them [...]
Read more...
Hamlet Act 1, Scene 3: “Neither a borrow nor a lender be.” Having a lot of “users” isn’t the same as having a lot of customers. One of them takes; the other gives reciprocally. Cool Hand Luke: “What we have here is (a) failure to communicate.” Compliments are not customers. One feeds your ego. The [...]
Read more...
