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122 articles found in this category.

Mobile Telephony and Computing: Moving Down the Product Lifecycle

May 2002 Marketing, Selling

At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were clearly in the maturity phase of the product lifecycle. AT&T’s Rod Nelson encouraged us to purchase more features that would make our mobile phone our own in his personalization campaign, while FedEX’s Ken […]

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Is Rolodex Marketing the Right Answer?

April 2002 Selling

It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of their Rolodex. I call this “Rolodex Marketing.” The logic flows along the lines of: (1) Salespeople create and manage customer relationships to drive profitable transactions. (2) The more relationships salespeople already have, the […]

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