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Product

74 articles found in this category.

Marketing as Full Cycle: Jennifer Sherwood of Systems & Software

April 2002 Energy & Utilities, Product

According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the market the value proposition of their product for demand stimulation, (2) determine product strategy to improve their value proposition, and (3) craft the corporate strategy to capture the uncovered opportunities. While many new […]

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Listening to Markets: Michael Alter of SurePayroll

April 2002 Product 1 Comment

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and cost based decision-making into a market driven mentality. This kind of a growing-up sometimes requires sacrificing immediate cash flow, exploration, and intuition while replacing it with investment, commitment, and data-based decisions. We may […]

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The Nitty-Gritty of Product Management

February 2002 Product

In bringing new technologies to market, the whole team focuses on the vision. Developers are led by architects offering visions of clean architecture and working on the next new thing. Customers are led by sales executives offering visions of increased business profits or better consumer lifestyles and being the innovators among their peers. Financiers are […]

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Product Plans Gone Awry

February 2002 Product

I attended the DCI (Digital Consulting Inc.: www.dci.com) CRM conference on Wednesday, February 13, to discover that some product visions have gone awry in enterprise solutions. Two competing trends have forced a tradeoff that leaves solutions short of speed and robustness. The browser-based user-interface and the PDA. For the truly thin-client enterprise solution, such as […]

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