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75 articles found in this category.

Supreme Court Ruling Sparks Explosion in Sports Betting

October 2019 Product

As expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has created an explosion in legalized sports betting. According to Casino Connections magazine (September 19, 2019 issue), sportsbooks in the United States are reporting brisk business as the National Football League (NFL) season kicks […]

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When Shortage Is Strategic

February 2018 Marketing, Product

Shortages can be signals of excitement, quality, even virtue. “Sold out” is a powerful story for the right kind of product. Musk’s goal isn’t optimizing his earnings from flamethrowers. His goal is building excitement and investment around his companies. Selling out a flamethrower, and even a hat, does that in a big way.

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Strategic Movements December 2017

December 2017 Corporate, Product

The Federal Aviation Administration is contemplating an $8 increase on domestic round-trip ticketing fees.  In response, Delta Air Lines Inc. claims that for every $1 increase in facility charges, passenger demand declines by more than 1%. That would imply a primary demand elasticity of about three. Seems right. So, an $8 facilities charge increase would decrease flight travel by 8%.

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