November Strategic Movements

November 2018 Corporate, Pricing

Electrolux and Proactive Pricing

“The volatility is high on the materials and on the currency side.” The numbers are still moving around,” according to Therese Friberg, Electrolux Finance Chief.  While specifics are not clear, the Swedish company Electrolux is noted to have raised U.S. prices by 10%, and is suspected to be seeking a further 4% price increase in early Q1 2019. Challenges for international business and prices today: U.S. Tariff War and Retaliations, Brexit, and currency crises in Turkey, Mexico, Brazil, and Argentina—just to name a few.  It has happened before and will happen again.  At least Electrolux is acknowledging and addressing its challenges like an adult.

About the author

Tim J. Smith, PhD is the Managing Principal of Wiglaf Pricing, and an Adjunct Professor at DePaul University of Marketing and Economics. His most recent book is Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures.

Tim J. Smith, PhD
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