Archives posted in: Marketing
Every investment has its own risk and reward profile. While this cautionary statement usually refers to investments between different businesses and asset…
More Is there an optimal level of expenditures in sales and marketing? A simple mathematical model of a business reveals that there is…
More While businesses will willingly invest large sums of money to try to attract new clients or customers, they often let valuable relationships…
More It’s hard to imagine a more perfect marketing machine than was AT&T before the 1984 divestiture. This company virtually owned local telephone…
More Information intermediaries are communication vehicles that transfer concerns between buyers and sellers. Distinct information intermediaries can be identified for the transference of…
More Advocates of efficient market theories claim that all relevant information concerning a stock is included in the price. This may be true…
More The US is home to 294 million individuals living in 105 million households and working at 21 million businesses plus a number…
More Are marketing ideas and practices from consumer markets readily applicable to business markets? Should we expect an expert consumer marketer to also…
More Getting direct mail to produce business results requires addressing five qualitative issues according to Lewis R. Elin. He is the former owner…
More Using direct mail to prospect for new business presents a decision dilemma for salespeople and business marketers. On one hand, it is…
More