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Marketing

172 articles found in this category.

Big Food is Being Disrupted

March 2020 Marketing, Pricing

Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge.  At the low-end, increased competition from store brands erode pricing power and market share. At the high-end, upstart food makers with minimal experience bring new products to market that grab significant profit share.  These trends are not new.  […]

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Can Bloomberg’s Strategy to Win Democrat’s Nomination Succeed?

January 2020 Marketing

The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge financial clout to try to wrest the Democratic Party nomination for President of the United States and go toe-to-toe with billionaire President Donald Trump. His rationale for entering the race is his belief […]

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Brick and Mortar Retailing Basing Comeback on Generational Marketing

November 2019 Marketing, Selling

Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint interviews two Harvard Business School faculty: Antonio Moreno, associate professor, and Jill J. Avery, senior lecturer. In this Q&A, they discuss the problems retail stores have encountered in recent years and provide some […]

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Target and Walmart Score Some Points Against Amazon

September 2019 Marketing, Selling

Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the way that millions of people worldwide purchase products. Perhaps Amazon’s most famous innovation is Amazon Prime, a subscription service that includes free two-day delivery on millions of items for sale on their online […]

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