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Marketing

168 articles found in this category.

Brick and Mortar Retailing Basing Comeback on Generational Marketing

November 2019 Marketing, Selling

Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint interviews two Harvard Business School faculty: Antonio Moreno, associate professor, and Jill J. Avery, senior lecturer. In this Q&A, they discuss the problems retail stores have encountered in recent years and provide some […]

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Target and Walmart Score Some Points Against Amazon

September 2019 Marketing, Selling

Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the way that millions of people worldwide purchase products. Perhaps Amazon’s most famous innovation is Amazon Prime, a subscription service that includes free two-day delivery on millions of items for sale on their online […]

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