Tuesday, August 27, 2019... in 146 days

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

August 2019 Events


Join Tim J. Smith, PhD, CEO of Wiglaf Pricing, for a webinar with LeveragePoint!

Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to incorporate value and voice of customer research early on in the development process, and apply those findings when entering new markets.

In this session, we will explore best practices for clarifying your value proposition, setting your prices from that value proposition, and leveraging that value story into new country markets.  During the webinar, Tim Smith, PHD, CPP, will cover:

  • Price Setting from Economic Value to Customer studies.
  • Informing pricing with Voice of Customer research.
  • Efficiently and effectively driving pricing decisions during the New Product Development cycle.
  • Adopting prices to country market specific conditions efficiently with LeveragePoint.

More information here.

About the author

Kyle Thompson-Westra is a Consultant at Wiglaf Pricing. His background includes digital strategy, marketing analytics, and international relations. He holds a BA from Tufts University and an MBA from DePaul University.

Kyle T. Westra
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