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Wednesday, January 15, 2020... in 5 days

Chicagoland Pricing Professionals Network, January 2020 – Featuring Atanu Deb Baruah of General Electric

August 2019 Events

Wed, January 15, 2020
5:30 PM – 8:30 PM CST

DePaul Center, 1 East Jackson Blvd, Chicago, IL 60604

Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 60 minute talk from Atanu Deb Baruah, Global Pricing Director (Global Services) at GE Healthcare
  • 30 minute talk from Tim J. Smith, Founder at Wiglaf Pricing
  • 90 minutes of networking and refreshments with Chicagoland Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

All are welcome!

Featured Speakers

Atanu Deb Baruah

Global Pricing Director (Global Services), GE Healthcare

Atanu Deb Baruah

Atanu Deb Baruah is a Commercial Excellence executive with credible industry experience in pricing strategy and commercial operations, and currently holds the title of Global Pricing Director for Global Services at GE Healthcare with responsibility for On Demand Services pricing for all nine regions of GE Healthcare Services ($5 Billion business). In his 4-year career at GE so far, prior to his current role, he was the Product Management Director for Strategic Pricing and IB Analytics for the US and Canada business at GE Healthcare.

Prior to GE, Mr. Deb Baruah worked for several Fortune 500 corporations including Johnson Controls, Whirlpool Corp., Procter & Gamble, Harley-Davidson and Caterpillar Inc. in a variety of pricing and commercial roles driving profitability, market share, and building a disciplined organizational capability in pricing and margin management.

Atanu has an MBA from University of Chicago Booth School of Business with concentrations in Strategic Management and Finance. He also has a Master’s degree in Mechanical Engineering from University of Illinois at Urbana-Champaign, and is a Six Sigma Black Belt.

Atanu resides in the Milwaukee area, with his wife (Angela) and three children (Caroline, Jack and Luke).

Tim J. Smith

Founder and CEO, Wiglaf Pricing
Adjunct Professor of Marketing, DePaul University

Tim SmithAt Wiglaf Pricing, Dr. Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Along with his work at Wiglaf and teaching at DePaul, he is the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012) and editor of the Wiglaf Journal.

Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.

As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago Booth School of Business.

Register now!



About the author

Kyle Thompson-Westra is a Consultant at Wiglaf Pricing. His background includes digital strategy, marketing analytics, and international relations. He holds a BA from Tufts University and an MBA from DePaul University.

Kyle T. Westra
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