30th Annual Spring Pricing Workshops & Conference
PRICING AND CORPORATE STRATEGY: The Value-Based Pricing Framework for Getting Pricing Done Right
Pricing challenges and decisions arise early and often. How should executives organize and manage the pricing function? This workshop will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. We will discuss the culture, structure, and process for getting pricing done right, and will clarify the areas where technology can accelerate progress and where managerial judgment calls are fundamentally required.
This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide a well-rounded view of pricing in business markets. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
The workshop will conclude with the Value-Based Pricing Framework for managing pricing in a modern corporation, developed through both academic research and executive interviews and proven by some of the world’s most profitable and growth-oriented firms.
Attendees will learn:
- The culture of value-based pricing
- Corporate templates for organizing pricing departments and driving informed pricing decisions
- Areas where pricing decisions processes can be made into corporate routines
- May 7-10, 2019
- The Loews Hotel
- Atlanta, GA