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  Tuesday, August 27, 2019... in 5 days

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

TUESDAY, AUGUST 27TH AT 11 AM ET

Join Tim J. Smith, PhD, CEO of Wiglaf Pricing, for a webinar with LeveragePoint!

Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to incorporate value and voice of customer research early on in the development process, and apply those findings when entering new markets.

In this session, we will explore best practices for clarifying your value proposition, setting your prices from that value proposition, and leveraging that value story into new country markets.  During the webinar, Tim Smith, PHD, CPP, will cover:

  • Price Setting from Economic Value to Customer studies.
  • Informing pricing with Voice of Customer research.
  • Efficiently and effectively driving pricing decisions during the New Product Development cycle.
  • Adopting prices to country market specific conditions efficiently with LeveragePoint.

More information here.

  Tuesday, September 24, 2019... in 33 days

NYPS USA 19 – Opening Keynote

24-26 September
Chicago, IL, USA

Join Wiglaf Pricing in Chicago at the NYPS USA 19 pricing conference for Tim J. Smith, PhD’s keynote Pricing and Sales Strategy.

Attendees will learn:

  • How to move pricing towards proactive strategy, not reactive tactics
  • How to inform customer segmentation for price negotiations with machine learning
  • How to drive price compliance with sales incentives

The Nail Your Pricing Strategy USA conference is a one of a kind platform that brings together the worldwide Pricing, Revenue Management, Commercial, Marketing and Digital Transformation community. Covering the main sectors of B2B, B2C and Digital & E-commerce in dedicated streams, the conference serves as a knowledge base for the global pricing community. With ground-breaking plenary keynotes, focused streams and innovative solution providers and start-ups, the summit provides a total and complete insight into pricing innovations, transformation and analysis.

Don’t miss this great event! Register now.

Register
  Tuesday, October 15, 2019... in 54 days

PPS 29th Annual Fall Pricing Workshops & Conference

October 15-18, 2019
Las Vegas, Nevada, US

Register now!

Featuring a workshop by Wiglaf Pricing:

PRICING AND CORPORATE STRATEGY

This workshop will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. Attendees will learn to use the value-based pricing paradigm to drive pricing decisions across the entire organization. We will discuss in-depth how to define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture.

This workshop will also explore how to transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers. We will discuss how to drive pricing decisions into new offering development in order to improve market acceptance and price capture on innovation – from the moment of launch through maturity. Attendees will learn how to utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies.

Register now!

Register
  Wednesday, November 27, 2019... in 97 days

15th Annual PPS European & Global Pricing Conference & Workshops

November 27-29, 2019
Berlin, Germany

Register now!

Featuring a workshop by Wiglaf Pricing:

PRICING AND CORPORATE STRATEGY

This workshop will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. Attendees will learn to use the value-based pricing paradigm to drive pricing decisions across the entire organization. We will discuss in-depth how to define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture.

This workshop will also explore how to transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers. We will discuss how to drive pricing decisions into new offering development in order to improve market acceptance and price capture on innovation – from the moment of launch through maturity. Attendees will learn how to utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies.

Register now!

Register
  Wednesday, January 15, 2020... in 146 days

Chicagoland Pricing Professionals Network, January 2020 – Featuring Atanu Deb Baruah of General Electric

Wed, January 15, 2020
5:30 PM – 8:30 PM CST

DePaul Center, 1 East Jackson Blvd, Chicago, IL 60604

Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 60 minute talk from Atanu Deb Baruah, Strategic Pricing at General Electric
  • 30 minute talk from Tim J. Smith, Founder at Wiglaf Pricing
  • 90 minutes of networking and refreshments with Chicagoland Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

All are welcome!

Featured Speakers

Atanu Deb Baruah

Strategic Pricing, General Electric

Tim J. Smith

Founder, Wiglaf Pricing

Register now!

  Wednesday, January 22, 2020... in 153 days

Greater Atlanta Pricing Professionals Network, January 2020 – Featuring Lee Halverson of Highline Aftermarket

Wed, January 22, 2020
5:30 PM – 8:30 PM EST

Georgia Tech (Bill Moore) Student Success Center
225 North Avenue NW, Press Room A
Atlanta, GA 30332

Join the Greater Atlanta Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 60 minute talk from Lee Halverson, Vice President, Pricing & Profitability at Highline Aftermarket
  • 30 minute talk from Tim J. Smith, Founder at Wiglaf Pricing
  • 90 minutes of networking and refreshments with Greater Atlanta Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

All are welcome!

Featured Speakers

Lee Halverson

Vice President, Pricing & Profitability at Highline Aftermarket

Tim J. Smith

Founder, Wiglaf Pricing

Register now!