Archives posted in: Corporate

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Intellectual Property: Overlapping Types

By Tim J. Smith, PhD April 1, 2007

Many people are familiar with patents, trademarks and copyrights, yet still do not appreciate the distinctions between these various types of intellectual…

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What Does A Marketing Department Do?

By Rob Engelman March 1, 2007

Not too long ago, a friend posed the following questions to me…”What should a marketing department do? What should they be responsible…

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In Bringing Products to Market, Speed is of the Essence

By James T. Berger June 1, 2006

The cover article in the March 27, 2006, BUSINESS WEEK, provides excellent insight for small-to-medium-size businesses seeking to streamline production and distribution…

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Want To Be a Winner? Play Hardball

By James T. Berger May 1, 2006

When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…

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Are You in a Hawk, Seagull, or Mouse Market?

By Tim J. Smith, PhD May 1, 2006

Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…

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How the Internet Can Jeopardize Competitive Advantage

By James T. Berger April 1, 2006

Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed…

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Web 2.0: Hype or Imperative?

By Tim J. Smith, PhD April 1, 2006

With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of…

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The Wide Gap Between Concept and Commercialization

By James T. Berger April 1, 2006

As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a…

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Connecting the Disconnect Between Marketing and the HR Recruitment Function

By Tim J. Smith, PhD March 1, 2006

Smart organizations understand how important market research is to the success of their organizations. That is evidence by the fact that $3…

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Incremental Improvement or Innovative Changes?

By Tim J. Smith, PhD November 5, 2005

Every budget tells a story. They begin with dreams that rise in spite of challenging conditions. Line items are characters with specific…

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