Business-people are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that efficiency isn’t a goal in and of itself. Founding management guru Peter Drucker’s magnum opus is called The Effective Executive, after all, not The Efficient Executive. The hardest thing for executives, especially managers, […]
Read more...The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the subject of popular TED talks. An Amazon search for business books on bad meetings returns over 250 results with titles like “Meetings Suck” and “Death By Meeting”. And, perhaps most tellingly, there are […]
Read more...Milton Friedman must be turning over in his grave. 49 years after penning an op-ed in the New York Times on the primacy of shareholder value in driving business decisions, the Business Roundtable has declared the idea moribund. Signed by 181 CEOs of large corporations, the Business Roundtable recently declared that companies should consider a […]
Read more...The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story from the earlier days of digital disruption helps to set the scene: technological forces of change transform entire industries, and it is incumbent upon executives to take advantage of their new opportunities. ** […]
Read more...(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one source from those of another source. Trademark law is the set of laws and legal regulations […]
Read more...I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner of marketing practitioners, from strategists to email marketing specialists to search optimization experts. While only tangentially related to pricing, such an event is useful because it provides exposure to new ideas and other […]
Read more...I know an old company that let market the price decide.
The market decision wiggled and ziggled but decided it did.
I don’t know why the company let the market decide.
I propose it will die.
Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.
Read more...The biggest reason for the rise of the Internet survey is the demise of the other more established conventional methodologies. At the same time, the Internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.
Read more...Since rebates are accrued and paid to customers later, one could state that all rebates are “retroactive” in that they impact the effective pocket price captured after the invoice is issued, and generally are issued after the invoice is paid. But that is too broad of a definition of “retroactive rebates.”
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