Archives posted in: Communication

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Multifamily Realtors See Benefits of Branding in Driving Internet Sales

By James T. Berger February 1, 2007

Smart national and regional multifamily Realtors are increasingly seeing the value of branding to create an image for properties that are translatable…

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Search Engine Optimization…
If It Sounds Too Good To Be True – It probably Is

By James T. Berger December 1, 2006

As e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who…

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The Growing Impact of the Internet in Real Estate Marketing

By James T. Berger November 1, 2006

Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…

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SEO Crucial to Successful Interactive Communications Strategy

By James T. Berger November 1, 2006

(This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…

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Business Blogging is Coming – Are You Ready?
Deeper Into R. Soble’s and S. Irael’s Naked Conversations

By Tim J. Smith, PhD September 2, 2006

Robert Scoble and Shel Israel have written a unique, research driven work of art. Naked Conversations contains excerpts of hundreds of interviews…

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Big Online Wins for B-Markets

By Tim J. Smith, PhD August 1, 2006

Ever since the internet breached the boundaries of military and academic communications, its commercial application has expanded at a pace that appears…

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New Web Communications Tool
Attacks Problem of Press Release Accountability

By James T. Berger August 1, 2006

The scenario has been played out thousands of time between public relations agencies and clients. The agency reports on its results from…

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Hints for Making Your E-Mail Marketing More Effective

By Tim J. Smith, PhD April 15, 2005

There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight…

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Search Engine “Bait and Switch”

By James T. Berger March 11, 2005

As the World Wide Web continues to become a dominant marketing communications force in the business-to-business marketplace, the power of the search…

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TWO OFF-THE WALL BUT ON-THE-MONEY TECHNIQUES FOR MORE EFFECTIVE COPY & BETTER CAPTION/PICTURE COMBOS.

By Tim J. Smith, PhD January 5, 2005

Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful…

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