About the author

    Steve Wilkins, CPP, is the Principal & CEO for Strategic Pricing Services, based in Janesville, Wisconsin. Steve founded Strategic Pricing Services in March 2012, to address the growing need for experienced pricing professional to assist companies in getting started with strategic pricing. Steve holds an M.B.A. from University of Wisconsin-Whitewater and is 1 of 275 Certified Pricing Professional in the world.

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