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Information Is Currency

December 2012 Pricing

“Sellers don’t control their product, quality, marketing, customers, competitors, or pricing. What they do control is, what they know, and how and when to apply what they know.“ Read a controversial approach to sales and price quoting from Spider Lockhart and ask yourself: when should prices be transparent and when should they stay opaque?

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    About the author

    Spider Lockhart is the founding partner of Pathworksa boutique sales management consulting firm.  He has extensive experience in the sales profession ranging from his initiation to selling in the financial services markets to leadership assignments at companies ranging from pre-IPO start-ups to the Global 500. His development of the award-winning sales practice management system, The Path, has led him to engagements in virtually every sector of the business landscape.

    Spider Lockhart
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