The Many Flavors of Price Variance

October 2019 Pricing

One of the most insightful steps of any pricing project is identifying and investigating price variances. Price variances are price differences that exist between customers for the same offering. There are two essential price variance questions to answer: Do price variances exist in the dataset, and Which factor (or factors) is driving the variance? Generally, […]


Target and Walmart Score Some Points Against Amazon

September 2019 Marketing, Selling

Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the way that millions of people worldwide purchase products. Perhaps Amazon’s most famous innovation is Amazon Prime, a subscription service that includes free two-day delivery on millions of items for sale on their online […]


The Relationship of Price and Demand

August 2019 Pricing

For this article, I am going to discuss how we model the relationship between price and demand. Most people have an intuitive understanding that when the price of a good increases, the demand will decrease. Conversely, when the price of a good decreases, the demand will increase. The change in demand according to a change […]


What Are You Doing? Log-Linear Regression

July 2019 Pricing

For this month’s article, I offer an overview of a log-linear regression that I conducted for a client recently. While I find the mathematics and statistics that I used for this project fascinating in and of themselves, I do not want to get bogged down in the actual equations or any distracting minutiae. What I […]


Machine Learning for the Masses: Regression Analysis

June 2019 Pricing

Machine learning has become a very popular topic in recent years. However, I fear that most people hear “machine learning” and assume that it must be a very difficult topic to understand. After all, machine learning is a subfield of artificial intelligence, so machine learning must be complex. On the contrary, some machine learning techniques […]

    About the author

    Nathan is a Consultant at Wiglaf Pricing. He is responsible for the training preparation and conjoint analysis that supports your company’s pricing project. Nathan will help craft recommendations to help your company manage pricing better. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.

    Nathan L. Phipps
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