Being Threatened by Bill Gates

August 2019 Corporate

The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story from the earlier days of digital disruption helps to set the scene: technological forces of change transform entire industries, and it is incumbent upon executives to take advantage of their new opportunities. ** […]


The New Invisible Hand

July 2019 Pricing

My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever struggled to understand how your company should react to different competitive threats enabled by changing technology. You’ll learn how five technological revolutions are upturning entire industries and determining new winners and losers in […]


The Importance of Speaking Other Business Languages

June 2019 Communication, Corporate

I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner of marketing practitioners, from strategists to email marketing specialists to search optimization experts. While only tangentially related to pricing, such an event is useful because it provides exposure to new ideas and other […]

About the author

Kyle Thompson-Westra is a Consultant at Wiglaf Pricing. His background includes digital strategy, marketing analytics, and international relations. He holds a BA from Tufts University and an MBA from DePaul University.

Kyle T. Westra
More by Kyle T. Westra