Is That Membership Paying Off?

October 2019 Pricing

My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also recently became Costco members, so that seemed the natural place to get some discount decorations. We purchased some (I mean a lot) of Halloween candy there, but didn’t pull the trigger on Costco’s […]


What I (Re)Learned from Writing a Book

September 2019 Communication

My book, The New Invisible Hand: Five Revolutions in the Digital Economy, has been out for six weeks, and I’ve been floored with the positive response from colleagues, connections, clients…and even some competitors! It is rewarding to have an Amazon Bestseller and see the topics resonating with so many people. I want to take a […]


Being Threatened by Bill Gates

August 2019 Corporate

The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story from the earlier days of digital disruption helps to set the scene: technological forces of change transform entire industries, and it is incumbent upon executives to take advantage of their new opportunities. ** […]

About the author

Kyle Thompson-Westra is a Consultant at Wiglaf Pricing. His background includes digital strategy, marketing analytics, and international relations. He holds a BA from Tufts University and an MBA from DePaul University.

Kyle T. Westra
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