Posts by: James T. Berger

The Wiglaf Brand Challenge:
How Well Do You Know Your Brands?

By James T. Berger December 1, 2006

Here’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See…

The Growing Impact of the Internet in Real Estate Marketing

By James T. Berger November 1, 2006

Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…

SEO Crucial to Successful Interactive Communications Strategy

By James T. Berger November 1, 2006

(This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…

Integrated Marketing Environment Putting New Pressure on Sales Management

By James T. Berger September 1, 2006

When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…

New Web Communications Tool
Attacks Problem of Press Release Accountability

By James T. Berger August 1, 2006

The scenario has been played out thousands of time between public relations agencies and clients. The agency reports on its results from…

In Bringing Products to Market, Speed is of the Essence

By James T. Berger June 1, 2006

The cover article in the March 27, 2006, BUSINESS WEEK, provides excellent insight for small-to-medium-size businesses seeking to streamline production and distribution…

Want To Be a Winner? Play Hardball

By James T. Berger May 1, 2006

When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…

The Wide Gap Between Concept and Commercialization

By James T. Berger April 1, 2006

As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a…

James T. Berger, Senior Marketing Writer of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit www.jamesberger.net or telephone him at (847) 328-9633.