Posts by: James T. Berger
A Universitiy of Houston professor, Betsy Gelb, and two of her doctoral candidate students, Demetra Andrews and Son K. Lam, set off…
More For those looking for insight into how to become a successful entrepreneur, Harvard Business School’s Working Knowledge (A FREE Website and on-line…
More A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional…
More Ever thought what it costs a company to hire an inferior sales person? In their new book, “Never Hire a Bad Salesperson…
More The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…
More One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…
More Smart national and regional multifamily Realtors are increasingly seeing the value of branding to create an image for properties that are translatable…
More In the search for the ultimate super-seller, author Richard Abraham offered attendees of a recent University of Chicago Sales Roundtable insight into…
More Following are some Internet-oriented news items as gathered by the editors of The Wiglaf Journal… How Internet Benefits Local Businesses Even if…
More As e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who…
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