The Wiglaf Journal

Sales, Marketing, & Entrepreneurship

Since 2002, The Wiglaf Journal has been engaging executive decisions by identifying tradeoffs, actions, and outcomes in current businesses through the lenses of academic research and industry thought leadership.

We focus on issues of generating profitable revenue:  entrepreneurship, strategic marketing, selling, pricing, product management, partnerships, distribution, marketing communication, and corporate strategy.

Hundreds of thousands business executives and business academics read The Wiglaf Journal for leading-edge insights into business.

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Who is Wiglaf?

Wiglaf signifies “battle survivor” in Anglo-Saxon literature. In the epic Old English poem Beowulf, written between the 8th and 11th centuries C.E., Wiglaf comes to Beowulf’s aid as he slays his dragon, while all others flee in fear. In the 21st century, Wiglaf comes to the aid of today’s executives in vanquishing their challenges.

About the Editors

Tim J. Smith, PhD, Chief Editor

Dr. Smith is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012).

At Wiglaf Pricing, Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe.

Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World s Most Profitable Companies, was identified by chief executives as “Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world.”

Smith’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent academic reviewers as “the most comprehensive pricing strategy book” on the market.

Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.

As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago Booth School of Business.

By Smith

  • » Smith, Pricing Done Right: The Pricing Framework Proven Successful by the World s Most Profitable Companies, (2016, Bloomberg Wiley).
  • » Smith, Pricing Strategy: Setting Price Levels, Managing Price Discounts & Establishing Price Structures to Win the Market, (2011, South-Western Cengage Learning).
  • » Smith and Hillman, Workbook of Quantitative Tools and Techniques in Marketing, (2010, Wiglaf LLC)
  • » Smith, Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets, (2006, iUniverse).


James T. (Jim) Berger, Managing Editor

Jim has held various positions for corporations as well as public relations and advertising agencies. For the last 22 years has headed Market Strategies, an Northbrook (IL)-based marketing communications consulting firm. In addition, Berger heads Power Sales Management, Inc., an Evanston-based sales consulting firm.

He is a faculty member at Northwestern University’s School of Continuing Studies where he teaches a variety of courses in marketing and public relations. He also teaches extensively on the graduate and undergraduate levels at the Walter E. Heller College of Business Administration at Roosevelt University. He has also taught extensively in the area of strategic marketing and marketing communications at DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management.

Berger does extensive consulting and survey work for law firms across the nation involved in intellectual property litigation dealing with brand and trademark issues.

Berger is a graduate of the University of Michigan with a major in Journalism, received a Master of Science Degree from the Medill School of Journalism at Northwestern University and holds an M.B.A. with concentrations in Marketing and Finance from the University of Chicago Graduate School of Business.

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