Archive for 2019
Strategic Movements: April 2019
Pricing Habits of Successful Entrepreneurs
Entrepreneurs are generally entering a business landscape with less information, less skills, less resources than an established business. In fact, one should wonder how any entrepreneur can succeed against large, entrenched corporations they’re forced to share the market with.
Read MoreTreating Channel Partners Strategically
Common examples of channel partners include wholesalers, distributors, and retailers. All of these activities are necessary tasks for a functioning commercial organization. If the supplier doesn’t do one of these tasks, a channel partner must. Conversely, if a channel partner doesn’t, the supplier must.
Read MoreStrategies for Retail Survival in the Amazon Era
In Winning in an era of unprecedented disruption: a perspective on U.S. retail, McKinsey and Company, the international consulting firm that specializes in retail, says the U.S. retail industry is experiencing disruption – in reinvention – at an unprecedented speed.
Read MoreStrategic Movements: March 2019
I know Elon Musk is a Silicon Valley type person, but is he being rational with distribution and price? Tesla announced in late February a plan to end all physical dealerships and move to an online-only distribution. Their justification: to reduce vehicle price to the mythical $35,000. Is this smart?
Read MoreDo CPG Companies Really Have Control Over Pricing?
What can a CPG control and what must be taken as a “given” from the market? Which price should a CPG use as its benchmark for comparing different channels and retailers? Which price points should a CPG attempt to manage?
Read MoreThe Power of ‘Q’
For years advertisers and advertising agencies have relied on Q. When investing huge sums of money on campaigns using pitch people, the Q factor is crucial in the selection process.
Read MoreStrategic Movements: February 2019
Netflix is raising its prices from $8 to $9 for its “good” version that allows for streaming to one device at a time and from $11 to $13 for its “better” version that allows for streaming to two devices at a time. They justify it to customers by claiming it is for the development of better content (good PR plan).
Read MoreEvolving Product Strategy in a Growing Industry
Between the highest- and the lowest-priced products, other products will be positioned. A plethora of product positions in price and benefits should be considered the norm as an industry moves from introduction, through growth, and into maturity.
Read MoreWhat Stock Market Volatility Tells Us
One thing is for sure, it’s virtually impossible to predict the stock market. In many ways, the stock market might be compared to a day at the racetrack. Predicting today or tomorrow’s winners is virtually impossible. What we can do very well is explain why something happened after it happened.
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