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The Many Flavors of Price Variance

October 2019 Pricing

One of the most insightful steps of any pricing project is identifying and investigating price variances. Price variances are price differences that exist between customers for the same offering. There are two essential price variance questions to answer: Do price variances exist in the dataset, and Which factor (or factors) is driving the variance? Generally, […]

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Is That Membership Paying Off?

October 2019 Pricing

My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also recently became Costco members, so that seemed the natural place to get some discount decorations. We purchased some (I mean a lot) of Halloween candy there, but didn’t pull the trigger on Costco’s […]

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Supreme Court Ruling Sparks Explosion in Sports Betting

October 2019 Product

As expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has created an explosion in legalized sports betting. According to Casino Connections magazine (September 19, 2019 issue), sportsbooks in the United States are reporting brisk business as the National Football League (NFL) season kicks […]

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Strategic Movements October 2019

October 2019 Pricing

Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by Alexander Edeling and Alexander Himme in the Journal of Marketing entitled “When Does Market Share Matter” shows that market share does, on average, have a small positive impact on company value, but that […]

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