Archive for August 2019
The Relationship of Price and Demand
For this article, I am going to discuss how we model the relationship between price and demand. Most people have an intuitive understanding that when the price of a good increases, the demand will decrease. Conversely, when the price of a good decreases, the demand will increase. The change in demand according to a change…
Read MoreBeing Threatened by Bill Gates
The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story from the earlier days of digital disruption helps to set the scene: technological forces of change transform entire industries, and it is incumbent upon executives to take advantage of their new opportunities. **…
Read MoreTribal Marketing – A Step Beyond Segmentation
“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes” idea, a powerful concept for leaders and marketers, addresses the way people develop an intense loyalty around a brand and form a rigid bond with that brand. It is step beyond market segmentation…
Read MorePricing Transformations Are Political Culture Changes. Manage with Care
A major driver behind undertaking a pricing transformation effort is the acknowledgement that price negotiations both take too long and also lead to discounts and rebates that are too big. Executives are looking for a way to bring these negotiation decisions under control in the hopes of reducing price erosion and improving profit capture. Pricing…
Read MoreStrategic Movements: August 2019
Online Grocer Pricing Thrive Market requires a $60 annual fee and offers free shipping for orders over $49. Public Goods requires a $59 annual fee and offers free shipping for orders over $45. Brandless requires a NO annual fee and offers free shipping for orders over $48. All three of these companies focus on house…
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