Archive for June 2019
Pricing Dashboard Design
Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear. Yet, what facts specifically should be on a pricing dashboard? What are the issues that pricing should bring to the attention of their CEOs? To address this question, I asked ten different pricing…
Read MoreMachine Learning for the Masses: Regression Analysis
Machine learning has become a very popular topic in recent years. However, I fear that most people hear “machine learning” and assume that it must be a very difficult topic to understand. After all, machine learning is a subfield of artificial intelligence, so machine learning must be complex. On the contrary, some machine learning techniques…
Read MoreWhat are “Ironclad” Brands and How to Maintain Them
In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them. The book is Forging an Ironclad Brand: A Leader’s Guide by Lindsay Pedersen, a brand strategy and leadership coach with experience with powerhouse brands such a Clorox, Starbucks and T-Mobile. The book is…
Read MoreThe Importance of Speaking Other Business Languages
I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner of marketing practitioners, from strategists to email marketing specialists to search optimization experts. While only tangentially related to pricing, such an event is useful because it provides exposure to new ideas and other…
Read MoreStrategic Movements: June 2019
Honey Demand Up, Supply Constant. Prices? Demand for honey has increased as people perceive it as a healthy alternative to sucrose and fructose from sugar cane, sugar beets, and corn. Global supplies of honey have been relatively stable according to Apimondia, an international federation of beekeepers. (Beehive colony collapse challenges ae widespread in many countries,…
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