Archive for August 2018
How to Manage Price During a Trade War
Executives in industries impacted by the tariffs, retaliatory tariffs, and threatened future tariffs must react. The playbook for executives in this trade war will vary.
Read MoreWhat I’ve Learned From Three Years in Pricing
Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.
Read MorePolarization of Politics Having an Effect on Brand Management
Trump has an ultra-loyal 35-40% of the electorate who will follow him anywhere. On the other hand, the anti-Trumpers have an equal or greater percentage of the population that feels exactly the opposite.
Read MoreStrategic Movements: August 2018
“Those who are insistent that human beings cannot cope with determining what to do unless all values are somehow reduces to no more than one, are evidently comfortable with counting (‘is it more or less?’), but not with judgment (‘is this more important than the other?’).”
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