Archive for March 2018
When Price Doesn’t Matter
If you find yourself in this situation, reducing price can help to clear existing inventory but it will not solve the fundamental problem of lacking a product that people want. Better to preserve what profits you can and invest them into developing a product that addresses a customer need.
Read MoreWill Nordstrom Survive the Amazon/Walmart Duopoly Onslaught?
As Amazon and Wal-Mart continue to dominate e-commerce, Nordstrom has been faced with a unique challenge of growing its own e-commerce presence, and continuing to promote its differentiators against this duopoly.
Read MoreDollar General Looks Good Today. Will Tomorrow Be Different?
From a business strategy standpoint, Dollar General has positioned themselves to avoid direct competition with Amazon and Walmart, having successfully demonstrated a way to deal with the duopoly’s increasing presence in the retail market.
Read MoreTariffs Defy Traditional Marketing and Pricing Thinking
Not only will the American economy be hurt, these actions by an American President with very limited knowledge about economics, will affect the economies of many nations.
Read MoreStrategic Movements: March 2018
In his book Pricing: The Third Business Skill, EJ Bouter made the case for pricing to become its own department, right next to finance, marketing, sales, and operations in chapters 14-16.
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