Advertising’s Funny Balancing Act

October 2016 Marketing, Selling

From the Mountain Dew ‘Puppy Baby Monkey’ to Allstate Insurance and their beat up actor personifying a claim, right down to the Budweiser Frogs, the cast of characters making up a pseudo hall of fame for niche commercial campaigns could be growing at a rate that exceeds that of their intended revenue.


“Given the pound weakness right now, for U.S. investors, it’s really only a win if you are a new investor and you’re bullish…If you already own FTSE 100 companies, you’ve seen your investments depreciate.” – Ken Odeluga, London-based market analyst at brokerage City Index, Bloomberg Markets

  1. Brexit turning out to be a mixed bag.
  2. The pound has pushed the FTSE 100 Index of U.K. megacaps above 7,000 for the first time in 16 months.
  3. FTSE 100 is still below the level it was at before the decision, which is bad news for those overseas investors.
  4. The FTSE 250 Index of mid-cap shares rose for a fifth straight day, reaching an all-time high.
  5. It seems it’s really the dollar that’s suffering.
  6. Since the day of the referendum, the FTSE 100 has gained 12 percent in local currency, versus a slide of almost 4 percent in dollar terms.
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