Archive for February 2016
Professional Service Pricing: Beyond the Hourly Rate and into the Deliverable
In deliverable based pricing, prices are tied to deliverables, not effort. In order for that to work in favor of the service provider, that provider has to know, plan, and execute what it takes to achieve the defined deliverable with the client. (Laggard service providers may be afraid of deliverable based pricing precisely because of their project management skill-set deficit – but it is something they can learn.)
Read MoreDesigning a Product Roadmap – I
Not all products however enjoy the ‘soap & detergent’ kind of stability. Phones in 1990s were used for calling and today calling is one of the many functions of a phone. Cars back then were mechanical marvels and now they’re practically computers on wheels. In case of software and applications, the product life-cycle graph is even thinner and very well summed up in a comment by Reid Hoffman (Linkedin Cofounder): “If you are not embarrassed by the first version of your product, you’ve launched too late.”
Read MoreIncentives Aren’t Everything
Therefore, it is important to design a sales incentive structure that puts heavy emphasis on company profit, if that is indeed what your company seeks. Your company probably does. Shifting a company from a revenue or volume sales mindset to a profit mindset can take a good deal of time and effort, but it is an important shift, and one that shows real results.
Read MoreNew Washing Machine Marketplace Innovations and Warranties Driving Value Proposition Differentiation
Recent purchases have lasted less time than that in most cases. I wondered aloud whether using tools like Six Sigma for efficiency over and over have reached an inflection point where they destroy quality. Once you have perfected a product and focus on taking out costs, there is an opportunity cost. That opportunity cost usually results in a loss of quality.
Read MoreSpecial Marketing Provides the Force behind New “Star Wars” Film
He pointed out how Disney’s ownership of ABC contributed to the integrated marketing effort. One example was when the anchors at ABC came to ‘Good Morning America’ dressed up as Star Wars characters. “That’s a nice synergy between your TV and your studio divisions,” said Eliashberg.
Read MoreConsider Business Growth by Focusing on Increasing Market Penetration
Increasing your market penetration is extremely helpful, and once you have a larger fan base, you’ll have more people to promote to for your next products and services. This is why a market penetration strategy can be a great option when you’re starting out a business and attempting to increase your fan base. These methods should help you to reach a wider audience around the world to promote your business.
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