Archive for 2015
Business Thought – Leader Survey
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Read MoreTop 6 – January 2015
In the long run, markets equilibrate and entropy wins. But I don’t live in the long run. I live in the here and now. Politician: Unemployment is down. Protester: Down with unemployment! Songwriter: Are you down with unemployment? Friend: Unemployment. Downer. Bureaucrat: Unemployment? Down that line. Self: Unemployment won’t keep me down.
Read MoreGetting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas
GE has long been known as a process firm, but what processes do they use when it comes to pricing? What do pricing initiatives look like at GE Oil & Gas Subsea Systems? Who contributes to those pricing decisions? How does the pricing function fit within the larger organization? What pricing decisions does the pricing function directly engage? What techniques and tools have been found useful for pricing at GE Oil & Gas Subsea Systems? And are there any external resources that they have found particularly useful?
Read MoreStanford Marketing Researcher Explores the “Decoy Effect”
What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?
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