Customer Centric Pricing

November 2015 Corporate, Pricing

Without a strong understanding of these customers, as well as the effort to continuously reevaluate this understanding, companies will see their share slip away to better positioned competition. Pricing requires just as much strategy as product; the right product at the wrong price is no longer the right product.


“…. if we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?” – Tony Fadell, former Apple senior vice president

  1. If you built it, would they come?
  2. How to price such a thing?
  3. Would it be yet another device to synch to a laptop, a watch, a phone….?
  4. Were the Jetson’s phoned in for the brainstorming?
  5. Would it fly, too?
  6. Would it run on gasoline, sunlight, air or emojis?
From the Archives

An Overly Simplistic Approach to Pricing Strategy

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The Pricing Function: Simple Questions with Complex Answers

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Price Structure Improvements Drive UPS Earnings Up

Semiconductor Socket Wars –III

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Semiconductor Socket Wars – II

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Semiconductor Socket Wars – I

Customer Centric Pricing

» June 2015

Cost-Plus or Value-Based (Services)

» February 2014

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