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Spotify and Monetizing What Can be Accessed for Free

September 2015 Pricing, Product

At a certain level, the method of accessing a certain music track should be a commodity — it is the track that matters, not the delivery mechanism. Instead of differentiating on price, platforms are trying to do so with exclusive artist agreements and various extras for the consumer, as well as additional marketing support for the artist.

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Big Show Idea Vlog

September 2015 Vlog

Join Tim J. Smith PhD in a new video blogging series covering all things pricing. From Hertz, big oil, airline price gouges and Zulily to homemade soda and Gucci, step into a vlogosphere dissecting what’s affecting prices, the economy and you.

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“The economy is increasingly centered on information, technology and entertainment in one form or another.” – Andrew Ross Sorkin, Writer for Vanity Fair

  1. We live in a society evolving alongside technological innovation.
  2. For every cause there is an effect, both in nature and in the economy.
  3. What we talk about we sometimes buy.
  4. If it weren’t for word of mouth, there’d be no word of profits.
  5. Put your money where your technology is.
  6. If it’s not viral, it’s not profitable.
From the Archives

Love Tools but Love People More

» May 2015

International Pricing Among Current Currency Fluctuations

» March 2015

‘Decoupling’ Adds Value to Consumer While Cutting Cost

Semiconductor Socket Wars – I

» July 2015

Pricing Isn’t an Event, it’s a Journey

» March 2014

Abenomics: Why, What, and Now What?

Harvard Prof. Sees Ben Franklin’s “Way to Wealth” as Source for America’s Brand of Capitalism

» February 2014

Will the Sysco and US Foods Merger Lead to Higher Prices?

» January 2015

Stanford Marketing Researcher Explores the “Decoy Effect”

Spotify and Monetizing What Can be Accessed for Free

» July 2015

Deceptive Price Increases: Nothing to Sneeze At

» December 2014

Pricing and Early Stage Marketing