Archive for May 2015
International Pricing Among Current Currency Fluctuations
Given the current currency fluctuations and country specific economic situations, what problems do they create for firms and how are prices supposed to be managed across boarders today? These are the pertinent questions facing many of today’s executives.
Read MoreHotels Carry Market Segmentation to the Ultimate
Enter the age of Market Segmentation – totally efficient and totally cost effective. But now market segmentation has so proliferated that we have now entered the age of “ultimate segmentation,” as illustrated by the major hotel chains.
Read MoreCost-Plus or Value-Based: Who Wins?
Cost-plus pricers believe in understanding the cost of making a product and then adding a profit margin on top of the cost to arrive at the price of the product. Value-based pricers on the other hand are not keen at looking at cost or a target mark-up. Instead they focus on realizing the value that the product brings to the customer and then pricing it according to the value.
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