Archive for 2014
Abenomics: Why, What, and Now What?
Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.
Read MorePricing Note: BISR
A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.
Read MoreTop 6 – February 2014
“I don’t subscribe to the notion that companies exist to create value strictly for their shareholders. I think they are there to create value for their customers, and that gets to the mission of the company. And ultimately, doing that, they create value for society. If they forget about that, they have no legitimacy, they…
Read MoreSamsung Has Got It Right
After Samsung’s chairman, Lee Kun-hee, created a $288 billion giant that according to the Times is “among the most profitable in the world, he sent a message to his 470,000 employees: “You must do better.” What prompts this unrest?
Read MoreNetflix Goes to the Pricing and Branding Trough Once Again
In 2011, Netflix’s pricing and branding shuffle enraged customers. After taking a few back steps, Netflix is at it again for 2014. What makes Reed Hastings, CEO of Netflix, Inc. think he will succeed this time, given that customers and shareholders alike ranted hyperbolic disapproval at his earlier moves?
Read MoreWill the Sysco and US Foods Merger Lead to Higher Prices?
Why is the government concerned with the Sysco and US Foods merger? See the key questions to track in following this potential merger.
Read MoreYou cannot sell value to everyone
Once we know which segment which customer belongs to, we work towards creating our customized pitches for each segment.
Read MoreTop 6 – January 2014
Welcome to 2014. May you have a punk year: Hope => Vision => Action => Perseverance => Luck Hope is a choice. It is better than its alternative choice: despair. Don’t let outside forces nor people, who may be indifferent to your existence or worse, seek your demise, make that choice for you. Defy the…
Read MoreKenichi Ohmae and Pricing Strategy
In his classic 1982 text “The Mind of the Strategist”, Kenichi Ohmae fathered the 3 C’s model of corporate strategy. What can a veteran strategy book tell us about contemporary pricing strategy? Surprisingly, quite a lot.
Read MoreThe One That Got Away: Nokia and Blackberry Lose a Market
On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?
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