Abenomics: Why, What, and Now What?

Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.

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Pricing Note: BISR

A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.

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Top 6 – February 2014

“I don’t subscribe to the notion that companies exist to create value strictly for their shareholders. I think they are there to create value for their customers, and that gets to the mission of the company. And ultimately, doing that, they create value for society. If they forget about that, they have no legitimacy, they…

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Samsung Has Got It Right

After Samsung’s chairman, Lee Kun-hee, created a $288 billion giant that according to the Times is “among the most profitable in the world, he sent a message to his 470,000 employees: “You must do better.” What prompts this unrest?

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Top 6 – January 2014

Welcome to 2014. May you have a punk year: Hope => Vision => Action => Perseverance => Luck Hope is a choice. It is better than its alternative choice: despair. Don’t let outside forces nor people, who may be indifferent to your existence or worse, seek your demise, make that choice for you. Defy the…

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Kenichi Ohmae and Pricing Strategy

In his classic 1982 text “The Mind of the Strategist”, Kenichi Ohmae fathered the 3 C’s model of corporate strategy. What can a veteran strategy book tell us about contemporary pricing strategy? Surprisingly, quite a lot.

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