Archive for November 2014
Top 6 – November 2014
Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team members must either be on-board with the plan, accepting of the plan, or off the team if you are to remain as a leader. If they don’t believe your facts and see your…
Read MoreThe Radicalness of Value Based Pricing
Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a pretty well accepted definition of the concept. Pretty well, but not completely, for this definition leaves out a word most people want to associate with every pricing concept: cost. To not explicitly include…
Read MoreWill the Marketplace Adopt Apple Pay?
Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.
Read MoreCharging a Premium for Reliability
You charge a higher price for a more reliable product if reliability is perceived as a benefit by the customer. But how do we to make a customer perceive reliability as a benefit?
Read MorePink or Blue? Price Discrimination against Women in the Personal Hygiene Market
The group Georgette Sand is taking a stand against price discrimination directed at female consumers. How do I, a woman and a pricing professional, respond to gender based price discrimination?
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