2014 Articles by Date

Pricing and Early Stage Marketing

December 2014 Product

After the initial sales growth, the new product suddenly finds itself facing a plateau in sales growth. So the natural question to ask is what are we doing wrong? Did we set a price too high? Should we lower our prices? Fortunately there are strategies for such situations.


The Radicalness of Value Based Pricing

November 2014 Pricing 5 Comments

Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a pretty well accepted definition of the concept.  Pretty well, but not completely, for this definition leaves out a word most people want to associate with every pricing concept: cost.  To not explicitly include […]