Top 6 – October 2013

“I know he’s a good general, but is he lucky?” Napoleon Bonaparte Failures happen. The question is will you learn the right lessons from them and get back in the game? So, when is price discrimination effective? It is effective whenever it works in practice. Shape the future for your best outcome or evaluate the…

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Value-Based Pricing 101

Despite abundance of available and accessible literature, value-based pricing (VBP) as a concept remains mystified. The key reason is the difficulty of implementation. This article’s aim is to provide the reader a concise review of the ‘do’s and ‘don’t’s of VBP.

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