“I know he’s a good general, but is he lucky?” Napoleon Bonaparte

  1. Failures happen. The question is will you learn the right lessons from them and get back in the game?
  2. So, when is price discrimination effective? It is effective whenever it works in practice.
  3. Shape the future for your best outcome or evaluate the potential futures to select your best outcome? It’s a choice. Risk is inherently tied to reward.
  4. Value-based pricing means pricing according to the benefits perceived by the customer.
  5. If proper price promotion policy engages corporate strategy, requires organizational coordination, and relies upon technically difficult calculations, then getting all these parts right is never going to be easy.
  6. When trying to right a ship, you can’t oversteer nor leave it to the fates.
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