Archive for August 2013
Top 6 – August 2013
Which of the following is most critical for a successful entrepreneur to have? An Idea Money Employees Customers Which one? Customers, you goof. Who do you serve? What do they need? Why are you the best person to serve them? How will they learn this? “The difference between an idea and a profit-making business is…
Read MoreStrategic Marketing for Entrepreneurs
Future entrepreneurs, there are four essential questions that must be asked and answered: (1) Who is your target market? (2) What are the needs of the target market? (3) What is your distinctive competency is satisfying those needs? (4) How do you intend to communicate that distinctive competency?
Read MoreKimberly-Clark and Weber Grills vs. Ailawadi and Farris: Stupid or Smart Pricing?
Kimberly-Clark Corp. (KMB) is “desheeting” its products to improve profitability. Weber Stephen Products LLC avoids price promotions and markdowns on their grills, and yet maintains a dominant market position. These are two rather disjointed activities but they both appear to fall afoul of the suggestions given in a recent Wall Street Journal article by Professor Ailawadi of Tuck and Professor Farris of Darden. Are Ailawad and Farris wrong, are the companies wrong, or can both pairs be right?
Read More“Smart Homes” – An Analysis of Emerging Business Models and Pricing Strategies
Over the last few years, communication service providers as well as cable operators have been pioneering the concept of a “smart home” as a one-stop solution that satisfies their customers’ needs for safety, security, convenience, et cetera. Does this offering have a market?
Read MoreChannel Sales Growth Wisdom From the American Library Association’s 2013 Conference
How do publishers successfully market to librarians? David Dalka explores this issue from direct research and interactions at the 2013 American Library Association Conference.
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