Archive for March 2013
SXSW Brings an Innovative Marketing Look to Chicago
What would it be worth to you to have 300 excited, engaged professionals listening to your firm’s message and services while interacting with your team? And how would that value proposition shift if you can cement your public image in the community as fun, generous, collaborative, and outgoing? Simple Truth, Onward Search, Nansen, The Onion,…
Read MoreUnderstanding Velocity-Based Pricing – A Preliminary Investigation
In the age of big data, sales velocity has become a metric for guiding pricing decisions. Pricing software vendors all cite sales velocity as an important factor in guiding pricing decisions. Fortune 500 and mid-tier firms alike are known to practice it. But what does velocity-based pricing mean? Why should sales velocity influence pricing decisions? How should firms use sales velocity to inform pricing? And are there serious pitfalls to this approach, or is it a sound business practice?
Read MoreTop 6 – February 2013
A customer checks you out … How did he know you existed? What brought him to you? How do you get more like him? What does he need? How can you meet his needs better? Will he actually buy more if the price is lower? How much more? How easy is it for him to…
Read MoreEconomic Price Optimization with Locally Measured Elasticity of Demand — Unreliable
Theoretically, if you know the elasticity of demand you can optimize the price through economic price optimization. You may think that this approach would give the best price in practice as well since the word “optimal” is implied in its name alone. But dig beneath its sexy title you will generally find an ugly mess. So what do we do with it?
Read MoreIncreased Public Scrutiny for Energy Drinks
Energy Drinks have become the new star of the supermarket and drug store checkout counters. They are incredibly profitable throughout the channels of trade. One of the most popular – and profitable – is 5-Hour Energy.
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