Archive for December 2012
Top 6 – December 2012
Somewhere between blunt and precise lies communication. Go too far in either direction and you lose them. When sales people manage information flows, they can pry open an opportunity. When a town goes wireless, there is business to be had in recycling wire. When H-P management claimed it was “duped” out of billions, lawyers expected…
Read MoreHewlett-Packard’s Downfall, AT&T Detangles its Network, and other Year-End Blockbusters
The year 2012 is ending with a number of key happenings that are changing the face of strategic marketing. Jim’s take on At&T, H-P, McDonalds, and Hostess
Read MoreLufthansa Systems Goes to Market with iPad In-flight Entertainment Systems: EVM Case Study
Thales SA and Panasonic Corp. have recently begun marketing Wi-Fi-enabled iPad in-flight entertainment systems alongside traditional wired and seatback entertainment systems. Does handing out iPads to passengers and going Wi-Fi make sense for other airlines or is this a frivolous luxury for the elite that commoners will never see? A modeling of the Exchange Value can determine.
Read MoreHawk-Dove Pricing: Avoiding a Price War
The ever-so-dreaded prisoner’s dilemma outcome achieved in most pricing wars can be avoided in some instances by applying games of coexistence. In particular, the Hawk-Dove game offers a unique result that fosters mutual benefit and healthy market competition. The value contributed by the Hawk-Dove model involves understanding the cost of waging a price war, the potential strategy-dependent profit realized, and the managerial security expressed.
Read MoreInformation Is Currency
“Sellers don’t control their product, quality, marketing, customers, competitors, or pricing. What they do control is, what they know, and how and when to apply what they know.“ Read a controversial approach to sales and price quoting from Spider Lockhart and ask yourself: when should prices be transparent and when should they stay opaque?
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