Archive for July 2012
Top 6 – July 2012
“Taking a defensive position can, at best, only limit losses. And we need gains.” Peter Drucker, HBR, (1961). Core values drives performance. What do you value? “For every action, there is an equal and opposite reaction.” What reaction do you want from customers? Creative destruction happens. Which will you play: lead or catch-up. “A body…
Read MoreGary Hamel on What Matters Now
Business strategist Gary Hamel discusses his new book, “What Matters Now.”
Read MoreHow physics and acting can help your sales career
Is the next level in sales where the true sales athlete are able to transfer the contagion of their strong belief and passion in what they are selling to their customer; so much so that like a fallen tree in a raging river the customer will be compelled to move along with them?
Read MoreStrategically Escaping Price Compression: A Summary of D’Aveni’s Hyper-competition
Hyper-competition made a big splash in the popular business press when it was first released yet few executives have had the patience and tolerance to get through this difficult tome. We provide a summary article to communicate its key insights to executives.
Read More‘Tis the Season for “Ambush” Marketers
Ambush Marketing, coined in the 1980s by Jerry Welsh, is a marketing strategy in which a competing brands connects itself with a major sporting event without paying any sponsorship fee. Will it succeed in the upcoming London Olympics?
Read MoreHow Core Values Drive Performance
Are core values, and the company culture they support, the most important ingredient in achieving predictability and consistency in the sales actions that bring about the sales results we want.
Read MoreFor Wireless Carriers, “Customer-centricity” is the key to unlocking Potential and Profits
During the first century of its existence, the Telecom industry’s Operating model remained relatively simple and vertically integrated. Today, Heterogeneous Networks enable Customers with “seamless mobility”. How does this affect the strategy needed to compete?
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