2011 | The Wiglaf Journal

Post-Recession Era Poses Different Kinds of Challenges for Marketers

By James T. Berger | January 3, 2011

For those companies, advertising agencies and other marketing intermediaries that survived the recession, the post-recession, which begins immediately in January, 2011, poses a different set of challenges: Customers, Employees, and Suppliers.

Driving Compliance with Collecting Market Pricing

By Tim J. Smith, PhD | January 3, 2011

The concepts associated with creating sustainable processes for monitoring market-based pricing is fairly intuitive. In past articles, I have shared a bit about how to get started and where to focus your energies. Because it is imperative for your company’s survival, this article addresses the hardest part of creating a sustainable pricing system; adapting pricing concepts to your way of doing business.