Archive for 2010
The Art of Discounting
Activate Dormant Customers Through Strategic Discounting In today’s erratic economy, the key to growing your business involves activating dormant customers by using strategic discounts. By “dormant,” I mean customers who are interested in your product or service, but have refrained from purchasing due to price. The “art of discounting” involves offering lower prices to attract…
Read MoreGroupon: Goldmine, Tar Pit, or Niche Solution
Since its launch in 2008, Groupon has generated a storm interest. Positively featured in numerous news articles, news broadcasts, and even a few academic postings, but not every business working with Groupon reports satisfaction. Some are complaining of high expenses that brought few new customers.
So which is Groupon: goldmine, tar pit, or some niche in between?
Read MoreThe Most Important Sales Call You Will Ever Make
The current economic environment has turned the tables on many heretofore established executives. Many are being forced to do something that never thought they would ever do again – look for job.
Read MoreThere is Room in the C-Suite for LinkedIn
How LinkedIn has gained entry to the hallowed halls of corporate America isn’t so much the question but, rather, why has it taken so long?
Read MoreTop 6 – September 2010
Where is the creative destruction when you need it? Acknowledge the faults. Identify the goal. Define the path. Create buy-in. Execute. Job growth in America is driven by entrepreneurs, not large corporations. Stop waiting for you old job back. Go create your job instead.
Read MoreCreating a pricing function to adopt value based pricing and stop margin leakage
Imagine, your executive just read an article that said she can expect at least a 1% improvement in her bottom line profit if she introduces a pricing initiative. Now, she wants to know what steps you will follow to create a new pricing function with the goals of implementing value based pricing and stopping margin leakage. What resources do you need to be successful and where do you focus first?
Read MoreThe Revolution in Knowledge Delivery Systems
Are you ready for the new paradigms? Do you have a Kindle or iPad for reading books? Do you read your daily newspaper on-line? What kind of home entertainment system do you have connected to your High Definition TV that will allow you to see movies, previously available only at the video store or from a vending machine? What must a successful company do to survive and thrive in this environment?.
Read MoreP&G Shifts Pricing Strategy to Meet Post-Recession Market
The Wall Street Journal has reported that Proctor & Gamble Co.’s new CEO, Robert McDonald, is “slashing prices” and warns of an impending price war in the branded consumer packaged good (CPG) industry. Yet, Mr. McDonald states, “In my mind there’s not a price war going on.” Is the Wall Street Journal guilty of hyperbole or is Mr. McDonald blithe to the profit destruction of price cuts?
Read MoreIntroducing the Internet/Telephone Hybrid Survey
Jim Berger’s latest (9th) intellectual property survey article (July, 2010 Intellectual Property Today) focuses on a newly developed hybrid telephone/Internet survey technique. Request it [email protected] . Have a response? The Wiglaf Journal adopts social media. Add your comment to our researched articles.
Read MoreTop 6 – August 2010
“Grilling, broiling, barbecuing – whatever you want to call it – is an art, not just a matter of building a pyre and throwing on a piece of meat as a sacrifice.” James Beard, ‘Beard on Food’ (1974) Having the right maker’s hand in the grill adds value. Duchamp’s fountain: Priceless. Contact your plumber for…
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