Archive for November 2010
David Dalka
Wiglaf Journal emerging media editor David Dalka just capped off a busy month! David spoke on a panel, “Selling Search to the C-suite” at Search Engine Strategies Chicago, keynoting at Internet Hungary conference and keynoting at the Total Marketing CMO Forum in Dubai. David was also interviewed by Peter Clayton on Total Picture Radio, Congrats…
Read MoreLeading with Price Will Kill Your Advertising, Branded Offers, and Ultimately Your Company
Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising. Only it’s a bad idea to lead with price in advertising.
Read MoreThe Rewards of Trying to Be Different
In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”
Read MoreTop 6 – November 2010
“There are three potentially successful generic strategic approaches to outperforming other firms in an industry: 1 Overall Cost Leadership; 2. Differentiation; 3 Focus.” Michael Porter One of those strategies is inherently precarious due to excessive market myopias: Overall Cost Leadership. Tim J. Smith It’s a bad idea to lead with price in advertising A cost-based…
Read MoreIntel Lends Support to Achronix Against Xilinx and Altera in the FPGA Industry. Excess Competition or the Rule of 3?
In October of 2010, Intel Corp. took an unexpected move by granting Achronix Semiconductor Corp. access to its most advanced foundry to produce field programmable gate array (FPGA) chips. Xilinx Inc. and Altera Corp. currently dominate the FPGA industry. How serious of a threat is Intel’s move to the historic industry cohorts? More specifically, will this move harm industry profits as competition heats up? And, how should executives and investors react?
Read MoreRethinking Cost and Price
Most of us accept that if we go to a convenience store to buy groceries late at night, the price of many of the items will be more than if we bought them at a major grocery chain during regular hours. Yet when it comes to operating our businesses, many of us are not convinced that cost has no bearing on price.
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