Sony Initiates Standards War in e-Readers

April 2010 Pricing

In the last weeks of March 2010, just before the media hoopla hit a crescendo on the release of the first Apple iPad, Sony took a shot to establish a more tenable position within the e-Reader market by dropping the price on the Sony Pocket Reader to $169. Is this the beginning of a standards war or a last ditch attempt to move units before Sony finds itself left in the wake of the Apple iPad?


“There’s so many things that have been said over and over again that need to be said again and again,” Soliloquy From How It Happens (The voice of I.F. Stone), Short Stories, Kronos Quartet, 2004

  1. Mexican Food Triumphs in India: Witness Taco Bell’s Growth in The Land of Masala
  2. Japan, the Home of Sushi, Declines Fish: Witness 14 yr old Yuta Itsuno statement that “They smell fishy”
  3. Austrians Believe in US soccer: Witness Red Bull’s $220 MM Bet on the New York Red Bulls
  4. Denver Takes a Page from Amsterdam: Witness 230 Legal Marijuana Shops in the Mile High City
  5. China Demonstrates Understanding of Cultural Nuances: Witness Hands Off Approach of Geely to Volvo
  6. “It’s too small of a planet. It grows smaller all the time. … We are becoming one family.”