Archive for March 2010
Top 6 – March 2010
Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your foe!” Choice is the key to succeeding in markets. Customer choice that is. Customers demand accountability. Address problems honestly and quickly. Witness: Toyota. Offering customers a variety of quality and price points better…
Read MoreGetting Pricing Right – Nordstrom vs. Abercrombie & Fitch
The recession has tested even the most resilient business model. Through it, Nordstrom has glowed while Abercrombie & Fitch glowered. What caused the disparity in performance between these two strong firms? Their pricing strategies.
Read MoreProfessorial Musings form the World of Marketing
Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster. ?
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